H&M’S NEW COLLABORATION WITH LORENA SARAVIA SHOWCASES A CONTEMPORARY VISION OF MEXICAN FASHION

On October 16, H&M will present its latest collaboration with renowned Mexican fashion designer Lorena Saravia. The collection reflects the designer's signature style, characterized by a modern, inspiring spirit and a strong connection to her cultural heritage. The collection will be available in select stores and online hm.com from October 16, 2025.

“When I started my brand, I wanted to create something

distinctly Mexican that would embody quality,

impeccable tailoring, and contemporary style for the modern woman.

Mexico is often seen as a macho society, but women have always been a source of remarkable strength. I hope that every woman who wears my designs feels inspired and empowered,”

says Lorena Saravia.

Drawing on her personal and cultural heritage, Lorena Saravia has created a highly diverse clothing collection that includes some of her most beloved signature pieces. The 29-piece collection combines structured silhouettes, such as Lorena’s best-selling denim jacket and denim pants, with sensual eveningwear, including draped blouses and backless dresses. Urban and versatile, the collection is unmistakably Mexican, reflected in the workwear fabrics, artisanal details and cowboy boots, not to mention the color palette, which is kept to poetic desert tones.

“What I admire most about Lorena is her ability to masterfully

draw inspiration from her roots and Mexican craftsmanship,

creating something fresh, original, and truly her own.

Overall, there is a beautiful connection to the land that harmoniously intertwines with modern elegance,”

says Anna Sofia Johansson,

creative advisor at H&M.

Photos courtesy of H&M

The accessories in the collection give it a special character and story. Lorena's grandmother's lion-shaped earrings served as a model for the design of the earrings and buttons, while the brown suede cowboy boots, wide-brimmed hat and decorative belt give the collection a unique charm.

Lorena Saravia's H&M collection will be available in selected stores and online hm.com October 16, 2025.