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BOGGI MILANO OPENS ITS SECOND STORE IN RIGA AND PRESENTS NEW AUTUMN-WINTER COLLECTION

Boggi Milano opens its second Riga store on Elizabetes Street, bringing Italian elegance and the Fall-Winter 2025-26 collection to the Baltics

Boggi Milano, the world-renowned Italian menswear brand, has opened its second store in Riga, further strengthening its presence in the Baltics. Located at Elizabetes Street 63, the new 122 m² boutique brings the brand’s signature Italian elegance and modern functionality to the heart of the Latvian capital.


Boggi Milano opens its second Riga store on Elizabetes Street, bringing Italian elegance and the Fall-Winter 2025-26 collection to the Baltics

Following the success of its first store at the Spice shopping center, this new opening positions Riga as a growing hub for international style. Operated in partnership with the Apranga Group, the leading fashion retailer in the Baltic states, the boutique offers a refined retail experience for men who value high-quality fabrics, timeless tailoring, and contemporary design.


Boggi Milano opens its second Riga store on Elizabetes Street, bringing Italian elegance and the Fall-Winter 2025-26 collection to the Baltics

Inside the Elizabetes Street store, customers will find the full breadth of Boggi Milano’s collections, from sharp tailoring and sophisticated outerwear to casual pieces that merge comfort with elegance. The opening coincides with the arrival of the brand’s Fall-Winter 2025-2026 collection, giving Riga customers an exclusive opportunity to experience the latest innovations firsthand.


Boggi Milano opens its second Riga store on Elizabetes Street, bringing Italian elegance and the Fall-Winter 2025-26 collection to the Baltics
Boggi Milano opens its second Riga store on Elizabetes Street, bringing Italian elegance and the Fall-Winter 2025-26 collection to the Baltics

This season, Boggi Milano explores the theme of urban elegance and technical performance, blending traditional sartorial craftsmanship with cutting-edge materials. Highlights include the evolution of the B-Tech line, which expands beyond pure performance into a more versatile and contemporary language. The collection also introduces Wool Tech, a fabric innovation that combines fine wool with technical fibers to deliver warmth, softness, and modern appeal. Among the standout pieces is the reimagined Madison blazer, crafted in bonded wool and technical textiles, as well as a luxurious Après-ski capsule designed for life both on and off the slopes.


With this opening, Boggi Milano not only reaffirms its dedication to style and innovation but also strengthens its relationship with the Baltic customer, offering a wardrobe that moves seamlessly from business to leisure, from the city streets of Riga to the mountains beyond.


Boggi Milano opens its second Riga store on Elizabetes Street, bringing Italian elegance and the Fall-Winter 2025-26 collection to the Baltics
Boggi Milano opens its second Riga store on Elizabetes Street, bringing Italian elegance and the Fall-Winter 2025-26 collection to the Baltics

About Boggi Milano


Founded in 1964 in Milan, Boggi Milano operates 244 stores in more than 60 countries. Built on innovation, sustainability, and high-quality design, the brand uses organic fibers, recycled materials, and certified cutting-edge textiles to create wardrobes for the contemporary man.


About Apranga Group


Apranga Group is the leading fashion retailer in the Baltic states, currently operating 170 stores (102 in Lithuania, 44 in Latvia, and 24 in Estonia) with a total retail area of 91.9 thousand sq. m. The group represents an extensive portfolio of global fashion brands, including Boggi Milano.

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