H&M STUDIO A/W25: FUTURISM MEETS NOSTALGIA

H&M Studio’s Autumn/Winter 2025 collection is an exploration of contrasts — a meeting point between the futuristic and the nostalgic, the raw and the refined. Drawing inspiration from the dialogue between São Paulo’s cultural heritage and modernist architecture, as well as Stockholm’s sophisticated minimalism, the collection captures the tension between structure and softness, innovation and tradition.

Launched on September 25, the H&M Studio AW25 collection is available in selected stores and on hm.com, offering a striking mix of textures, silhouettes, and moods.

Raw Construction and Modern Silhouettes

The new collection celebrates material honesty and innovative construction. Exposed linings, visible seams, and zippers appear across dresses, knitwear, leggings, and outerwear, highlighting a sense of raw refinement. Unfinished hems, sandglass tailoring, and draped back details elevate the pieces — revealing the artistry behind every stitch.

Key looks include sharp tailored suits, such as a black jacket with a contrasting dark grey back panel paired with a matching skirt; sequined skirts with sheer inserts; long, fitted wool trousers; and relaxed essentials like a brown denim jacket and matching jeans, designed to be worn together or styled separately. A lightweight nylon jacket adds a sporty yet elegant edge to the range.

Tactile Fabrics and Brutalist Tones

Natural and industrial materials meet in their purest form — wool, leather, denim, and nylon define the season’s tactile language. The color palette takes cues from brutalist architecture: earthy browns, rust, deep navy, black, and concrete grey, contrasted by vivid accents of red, soft pink, misty blue, and sky blue. A touch of retro floral print injects nostalgic vibrancy into the minimalist base.

Statement Accessories

The accessories mirror the same play of contrasts — dark brown leather boots with detachable buckles, a large, supple burgundy leather bag, blue leather gloves, and sculptural earrings complete the look, blending functionality with expressive design.

A Duality of Spirit

“In the AW25 collection, details matter more than complexity,”

says Linda Wikell, Concept Designer at H&M Studio.

“We were inspired by São Paulo’s tropical brutalism and Stockholm’s minimalism to create strong silhouettes

that feel both feminine and powerful.

The collection reflects the multifaceted nature

of the modern woman — always curious, always evolving.”

With its thoughtful construction, tactile materials, and contrasting inspirations, H&M Studio AW25 embodies a futuristic nostalgia — a vision of modern femininity that honors craftsmanship while embracing what’s next.