ELEVATE YOUR GAZE WITH GIORGIO ARMANI'S VERTIGO LIFT MASCARA

Dress your lashes

in striking length with the new

VERTIGO LIFT MASCARA.

The fresh innovation from Giorgio Armani

delivers sculpted definition, extreme length, and clean

volume. Throughout the formula development process,

skincare was at the core – to produce a formula that

looks striking yet feels lightweight and barely-there on

lashes. Wear VERTIGO LIFT MASCARA for +70% longer

looking lashes, clump free volume and up to 24-hour

wear and length*.

With its striking, sculptural pack design and cinematic

campaign featuring Giorgio Armani fragrance and

make-up global ambassador Sydney Sweeney, VERTIGO

LIFT MASCARA is sure to make an impact. We invite you

to look up for Vertigo lashes.

* Instrumental test on 25 volunteers.

** Consumer test on 105 volunteers.

A SUMPTUOUS SMOOTH-GLIDE

NEW FORMULA

The new length-extending formula pairs with

the Infinity Loop Brush to deliver the signature

extreme lash-lengthening effect, definition,

and clean volume.

This formula is delivered in the new Infinity

Loop Brush, specifically crafted to hold the

precise amount of formula for sculpted length

without clumping. The brush was engineered

to grip and wrap the formula, reach all lashes

from short to long, and hold enough formula

for striking impact without excess clumping or

fallout. The result – lashes that appear up to

+70%* longer with sculpted definition**.

Armani Beauty was inspired by effortlessly

smooth formulas and simple skincare

when creating the VERTIGO LIFT formula.

The unique Lash Extender Complex fuses

softeners, gripping agents and lightweight

waxes for extreme length and definition stroke

after stroke. Test the formula for yourself to

experience the smooth application and silky

lightweight sensation.

Whether creating soft, natural-looking lashes

or building to a bold, captivating look,

VERTIGO LIFT’s formula leaves lashes looking

longer, feeling nourished, and clump-free.

* Instrumental test on 25 volunteers.

** Consumer test on 105 volunteers.

THE VERTIGO LIFT TUBE -

AN ARMANI OBJECT OF DESIRE

The dramatic tube shape for VERTIGO LIFT MASCARA

echoes the mascara’s lash-sculpting effect: sculpted,

extended packaging echoes the sculpted effect on

lashes. The tube’s design too conveys the sense of endless

motion, reflecting how even with endless coats and

applications, your lashes will still look sleek and defined.

Crafted in reflective black, the tube is accented with a

statement silver Giorgio Armani monogram where the

base and cap meet.

LOOK UP FOR VERTIGO LASHES:

A CINEMATIC CAMPAIGN

Sydney Sweeney’s looks up in the VERTIGO LIFT

MASCARA campaign. With her lashes front and center

in the imagery, the actress and Giorgio Armani

fragrance and make-up global ambassador wears

a timeless, cinematic make-up look:

Face:

LUMINOUS SILK FOUNDATION in shade 5.75 creates

a radiant, perfected skin finish, while LUMINOUS SILK

CONCEALER in shade 2 helps even target areas and

brighten.

Eyes:

Define the eyes with SMOOTH SILK EYE PENCIL in shade

04, followed by VERTIGO LIFT to lengthen the look of

lashes. Groom the brows with EYE & BROW MAESTRO

in shade 04.

Lips:

LIP POWER in shade 109, a nude pink, softly enhances

the lips.