CHANEL LAUNCHES THE NEW BLEU DE L’EXCLUSIF
- Madara Kozlova
- Aug 31
- 2 min read
There are blues and then there is BLEU DE CHANEL L’EXCLUSIF. Intense, enigmatic, and unlike any other shade, it is a blue that defies definition. A radical colour infused with scent, one that leaves a trail of mystery and desire. It is not a summary, nor a conclusion—it is the threshold and everything that lies beyond.
This fragrance is not just an olfactory experience; it is an act of audacity. A concentrate of desires, visions, and new beginnings. It is impulse and achievement, the unseen force before a daring leap and the triumph that follows. BLEU DE CHANEL L’EXCLUSIF is majestic, magnetic, and unsparingly intense—a creation that swallows horizons whole.
THE MOST MAJESTIC EXPRESSION OF BLEU
“In this composition, I wanted to push the boundaries of masculinity.
It is dense, sophisticated, and complex—like an extract. A concentrate of
exceptional raw materials. The most magnetic
and mysterious facet of BLEU DE CHANEL.”
Olivier Polge,
CHANEL’s Perfumer-Creator
With its potent amber-woody trail, this fragrance captivates instantly. Majestic sandalwood forms the backbone of its intensity, while cistus labdanum unveils leathery, resinous, and almost mystical depths. The result is a fragrance that intrigues, envelops, and endures—an invitation to stand fully present in each moment with uncompromising fervour.
THE ART OF SOURCING
FROM NEW CALEDONIA TO CHANEL
The sandalwood at the heart of BLEU DE CHANEL L’EXCLUSIF carries with it an ethical legacy. Harvested exclusively from CHANEL’s integrated supply chain on the island of Maré, New Caledonia, each piece of heartwood is transformed with meticulous precision. This sustainable sourcing not only protects the environment and supports local communities but also ensures a sandalwood extract of unrivalled quality—warm, rich, and deeply characteristic.
This rare olfactory signature becomes the vessel of BLEU DE CHANEL’s depth, mystery, and magnetism.
A BOTTLE THAT CAPTURES INFINITY
The design mirrors the fragrance:
radical
taut
uncompromising
A perfect square, its silhouette embodies the infinite. The deep, shifting blue is too blue to be black, yet too black to be blue—an ambiguous chiaroscuro that asserts its intensity.
Like the fragrance itself, the bottle transcends limits. It is the visual expression of audacity, a symbol of timeless presence, and a vessel of infinity.
THE MAN OF AUDACITY
For BLEU DE CHANEL L’EXCLUSIF, the face is Timothée Chalamet—an actor who embodies intensity, mystery, and limitless possibility. Elusive yet magnetic, his presence captures the fragrance’s essence: a man always in motion, always ahead, uncontainable.
He is not to be held but followed—a figure woven from impulses, instincts, and infinite horizons. In him, audacity becomes human.
A HOUSE OF SAVOIR-FAIRE
Behind this creation lies CHANEL’s unmatched artistry. From cultivating its own perfume plants to refining raw materials and shaping iconic bottles, the House ensures every step is crafted with precision. This savoir-faire, passed from generation to generation, transforms earth’s raw beauty into pure olfactory emotion.
BLEU DE CHANEL L’EXCLUSIF is the culmination of this rare expertise: a total creation that embodies excellence.
Available everywhere in the shops starting from august 26th
Pre-launch on CHANEL.COM with home delivery from August 19th
